E.L.F: NOW PLAYING - SUNTOUCHABLE
CONCEPT FOR SUNSTOUCHABLE TRIO CAMPAIGN DIRECTION,
SPEC PROJECT
360 campaign concept for E.L.F SPF Suntouchable product line.
Direct your own life, co-starring Suntouchable! No matter where you take the story, the Suntouchable! product trio will set, glow, and protect your skin through any plot line.
Inspired by new and classic film, with a dreamy coming of age aesthetic under the warmth of the sun. With heavy reference to title cards and posters; bold, glowing, textured typography that overlays the screen on both still and video assets.
VIDEO CONCEPT: FILM TITLE SEQUENCE
All epic cinema begins with a title sequence. Introducing the Suntouchable! stars: Whoa Glow, All Set for Sun, and Invisible Sunscreen.
Including a mix of sunny skies, and models wearing and applying the product directly. Animated typography overlayed throughout, interacting with the visuals behind it. Describing the unique traits of each product of fers.
Music Inspo: ‘Peach - Oscar Scheller’
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INSTAGRAM STORY SLIDES:
VM UNIT CONCEPT: FILM STRIP SHELF
Embedded screen on top, playing campaign video and UGC
Lit edges where film strip holes to create spotlights
3 shelves with product stands.
EMAIL TEASER AND LAUNCH:
