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Carmina is the sensuous and alluring new fragrance from Creed. Launching in Fall of 2023, it has quickly become one the most succesful launches in the long history of the brand.

My role for the North American launch, was to interpret and utilize the globally provided campaign imagery; featuring pink sandy lanscapes, flowing fabric and large gold rings into window display designs for Creed boutiques, custom enhancment units and installations for retailer floors, and existing retailer visual week units and vitrines.

Additionally, I created all digital design content like paid media ads for social use, image layouts for email subscribers, and reformatting online banners and PDP assets for creedboutique.com and retailer sites.

Launch visual weeks and VM installations were included across Neiman Marcus, Bergdorg Goodman, and Saks. Each store’s beauty level was taken over in a series of pink imagery and gold rings; based on the global provided campaign imagery.

I concepted a display unit, that had built-in video screens on either side and an open, lit, ring shelving unit center to display testers and factices.

This unit was designed to fit a wide variety of floor plans, and could be used as a piece of visual week takovers, or stand alone pop-up opportunities in select doors. 

Rendering and final installation.

Gold & Carmina pink vinyl covering for the base unit, and custom ad display with 3D gold enhancment unit on top for the Bloomingdale’s 59 st location.

Rendering and final installation.

Featured in 33 doors across the US on beauty department floors.