CREED: CARMINA LAUNCH
RETAIL VISUAL WEEKS, BOUTIQUE WINDOWS, AND DIGITAL DESIGN

Carmina is the sensuous and alluring new fragrance from Creed. Launching in Fall of 2023, it has quickly become one the most succesful launches in the long history of the brand.

My role for the North American launch, was to interpret and utilize the globally provided campaign imagery; featuring pink sandy lanscapes, flowing fabric and large gold rings into window display designs for Creed boutiques, custom enhancment units and installations for retailer floors, and existing retailer visual week units and vitrines.

CREED BOUTIQUE WINDOW DISPLAYS

ENHANCEMENT UNIT LAUNCH HIGHLIGHTER

RETAILER VISUAL WEEK DISPLAYS

BLOOMINGDALE’S 59 ST WOW SPACE

LEDGE DISPLAY

BLOOMINGDALE’S ELEVATOR DISPLAY CASE

BRANCH VITRINES

BLOOMINGDALE’S 59 STREET WINDOW

DIGITAL PAID MEDIA CAMPAIGN: